Anders Blauenfeldt has played an instrumental role in taking YouSee’s OTT plans this year. The Danish cable operator has developed a service initially to make content available outside the home to existing subscribers, with a full OTT offering to follow. In a busy year, YouSee has also merged with MVNO Onfone to expand its offering beyond traditional cable TV.
Education. MSc Engineering, Technical University of Denmark; MA Interactive Media, University of Westminster, London.
Previous positions. I’ve been with YouSee since 2006 and took over the joint responsibility of a new division, combining product development activities and IT, in 2011. I came to YouSee after some years in mobile, based in the Middle East with a GSM startup, and telco corporate strategy in Denmark. In the 1990s I mostly worked within the early wave of web and IT development, and in 1999 co-founded one of the Danish internet startups at that time. Have lived and worked in Barcelona, London and the Middle East. Now based in Copenhagen.
Life outside work. Three kids, all under the age of 10, tend to keep one busy outside work. Also I do like travel and as a small personal goal I like to maintain having visited more countries than my age – so far I’m still managing to keep ahead.
Achievements of 2012. In 2012 we took two giant leaps ahead as a cable operator. First of all we developed a new OTT based product were we distribute subscription VOD content over the open internet, introducing a new IP based OTT STB. Second, we have decided to merge YouSee with one of the large virtual mobile operators in Denmark, adding a large mobile customer base. Both of these initiatives are in themselves quite significant, and combined we are now moving the business outside traditional cableco domain. It has taken, and is still taking, tremendous efforts on the IT and development side to prepare for these things and I am quite proud of our achievements here.
Significant industry developments. At a product level the most significant development I see is still within the trends of anytime, anywhere – driving a lot of innovation within TV distribution to many new screens and IP devices. In Denmark this is still a key factor in our growth within broadband as TV everywhere is the obvious reason for taking broadband and TV from the same provider.