A new study by UK firm Digital TV Research predicts that the top pay-TV channels available in Europe will generate revenues of US$ 4.24bn this year, with the figure set to rise to US$5.28bn by 2017.
Top-earning channel group will remain Viacom for the next five years, generating US$ 741mn in 2012 and going on to produce just under US$ 1bn in 2017. The next group involves Discovery, Disney and Eurosport, which will all have similar revenues in 2012.
The forecasts, which covers the top 195 international channels/networks from 11 groups, exclude premium channels (mainly movies and sport) that require extra payment by the public, together with a few newer minor channels.
“Although it provides the bulk of the total, carriage fee revenue growth is slowing as markets mature,” said Nicholas Moncrieff , co-author of the study. “Having said that, carriage fee revenues will climb by 11.6% from US$ 2.93bn in 2012 to US$ 3.26bn in 2017″
“Most of the growth will come from a combination of higher penetration in Eastern Europe and the appearance of more HD channels that command higher carriage fees or at least allow channels to protect carriage fees in negotiations with platform operators.”
Sponsorship and Exhibition Opportunities Now Open
Following the huge success of Cable Congress 2012 which attracted over 850 senior-ranking delegates from over 35 countries representing the cable, content, technology and new media industries, we are delighted to open sponsorship and exhibition opportunities for 2013!
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What should cable’s priority be for 2012?
Most importantly cable should be seen as a distribution way for information and entertainment to any kind of screen beyond TV. The screen and not the platform in between is where the magic happens. That is where we have to entertain and satisfy a growing variety of specific target groups. This environment gives Viacom International Media Networks, as a content provider of quality entertainment, and the cable distributors the chance to prioritize alternative screens by aiming at target audiences that drive the adaption of technology and new devices even further. Connecting these audiences through a diversity of specific content on which screen ever should be our objective. (more…)