Swisscom TV on the move
Customers of the Swisscom TV plus service can now watch their recordings over the Internet, using a PC or laptop, as well as on their home television set, with immediate effect. From the start of July they will also be able to do so using their iPhone or iPad. In addition, the design of the Swisscom TV web presence has undergone a complete overhaul, with the renamed Swisscom TV online service offering numerous new functions as well.
With Swisscom TV online, they can log in using a web browser on a PC or laptop connected to the Internet anywhere in Switzerland and access their recordings from the last 30 days.
From 2 July, the service will also be available to users of the iPhone and iPad. The Swisscom TV Guide app also provides access to customers’ Swisscom TV-Box recordings on the road.
Article by Advanced Television: http://advanced-television.com/2012/06/06/swisscom-tv-on-the-move/
Swisscom had reached 728,000 subscribers…
… for its IPTV service ‘Swisscom TV’ by the end of September, up 31% from one year earlier, with 34,000 added in the preceding three months alone.
The number of fixed line broadband connections served in Switzerland rose by a far more modest 4.5% annually to reach 1.71mn, with 14,000 connections added in the third quarter. In Italy, the bundled TV and broadband offering launched a year ago by its local subsidiary Fastweb in partnership with Sky Italia has attracted 123,000 customers to date. Total revenues across all operations and markets for the first nine months of this year declined very slightly (1% year-on-year) to reach CHF 8.427bn (US$ 8.9bn), while net profits fell at a similar rate on an adjusted basis to reach CHF 1.528bn.
IP&TV News Editor’s view: The company deployed a “taste-and-mood” based content discovery engine last July for its IPTV service from Israeli firm Jinni – it will be interesting to see how this affects video consumption rates, and we will try to glean some information on this from Swisscom.
TV Everywhere is cable’s best defence against cord-cutting…
…but could accelerate the unravelling of the relationships that keep the industry going, according to Stuart Sikes, president of Parks Associates. Speaking on a panel session at the CTAM Europe EuroSummit, Sikes said that cable operators were not actively promoting TV Everywhere services to their subscribers. He cited the example of Swisscom, which had bundled TV everywhere with its top-tier offering. This, he said, did not address the danger of lower-tier customers churning.
Parks Associates research showed that about 10% of customers were looking to “cut the cord” in the immediate future, and that very few of these would be retained by the offer of TV Everywhere services. Awareness of such services remained low, Sikes said. However, consumers did see value in TV Everywhere and a significant proportion would be willing to pay for it, which presents both an opportunity and a threat to cable as consumers could turn elsewhere for such services, Sikes added.
While cable operators had good relationships with content providers, the issues involved in delivering services over multiple operating systems to multiple devices with multiple DRMs was challenging. Sikes said that revenue from TV Everywhere would not be significant enough to pay for infrastructure needed to support it. There was also a trend towards the replacement of high-value subscription services with relatively low-value over-the-top TV Everywhere services, he said.
“Pay TV operators may be in for a long period when their return on investment on these services will be negative,” said Sikes.
Home monitoring and security could represent an important new high-growth revenue stream for European cable operators.
Market studies in Switzerland showed that interactive home monitoring systems would appeal to between 21-28% of homes over the next four to five years, according to Markus Doetsch, executive vice-president and head of smart living, Swisscom, speaking on a panel session at the CTAM Europe EuroSummit in Vienna last Friday.
Doetsch said people were increasingly organising their lives around their smartphones and it was only a small step to extend this to using these devices to monitor and control their homes. He said telcos and cable operators were well positioned to deliver these services. Swisscom’s Smart Living product provides subscribers with three interfaces to interact with the home – via smartphone, the web and a dedicated touchscreen device interface. Swisscom provides a dedicated wireless home device as the key device for interacting with the home.
Home monitoring and security is already big business in the US, where there is a greater emphasis on the home security element. In Europe, home energy monitoring is seen as providing greater potential. In addition to energy monitoring, Swisscom does provide a home security service but not as a default option.