Wireless access is now emerging as the next frontier for cable operators, and operators want to tap demand from their customers for pervasive high-performance connectivity, Cable Congress attendees heard.
“We would like to create a step change in connectivity in the same way we did with fixed broadband,” said Kevin Baughan, Director, Metro Wireless, Virgin Media Business, who was responsible for the company’s recent deployment of WiFi on the London Underground, speaking on a panel session on WiFi at Cable Congress.
Virgin Media is working with mobile operators to deploy small cell networks and WiFi networks, said Baughan. The company has put together a hosting service to work in partnership with cities to deliver small cells that can be used for mobile backhaul, which Virgin media already provides from a smaller number of access points, in addition to WiFi.
The company has also won concessions from Leeds and Bradford to deliver WiFi networks across both cities.”It’s a business model based on the success of small cells,” said Baughan. The WiFi networks Virgin Media is building are powerful enough to give coverage inside buildings as well as in outdoor areas, which was important, he said. The Leeds and Bradford WiFi networks are branded by the local city authorities and operated by Virgin Media.
Baughan said Virgin Media had not yet taken a decision to go down the FON-type approach of partitioning its own subscribers’ cable modems using second SSIDs to deliver wider WiFi coverage. He said that the company had made sure its modems were capable of supporting this type of deployment, but had not yet taken a decision on this.