Speaker Interview with Marco de Ruiter, SVP and COO, Viacom International Media Networks Northern Europe
What should cable’s priority be for 2012?
Most importantly cable should be seen as a distribution way for information and entertainment to any kind of screen beyond TV. The screen and not the platform in between is where the magic happens. That is where we have to entertain and satisfy a growing variety of specific target groups. This environment gives Viacom International Media Networks, as a content provider of quality entertainment, and the cable distributors the chance to prioritize alternative screens by aiming at target audiences that drive the adaption of technology and new devices even further. Connecting these audiences through a diversity of specific content on which screen ever should be our objective. (more…)