Posts tagged ‘Manuel Cubero COO’

Meet the speaker: Manuel Cubero of Kabel Deutschland Holding AG #cablecongress

Meet the speaker: Manuel Cubero of Kabel Deutschland Holding AG

Manuel CuberoDr. Manuel Cubero is member of the Management Board and Chief Operating Officer of Kabel Deutschland Holding AG, the operator of Germany’s largest cable network. He is responsible for the company’s Sales, Technical Operations, Customer Service, IT as well as for Content.

Manuel will be speaking at the Cable Congress 2014 event taking place in Amsterdam on 12-14 March 2014. For more information on how to register, please click here.

2013 was a year of change in the industry, including for Kabel Deutschland with the acquisition by Vodafone. Can you tell us a bit about how you see the competitive landscape for the European cable industry evolving?

Manuel Cubero: If the acquisition of Kabel Deutschland by Vodafone proves only one point, it is this: you cannot do without fixed assets. The European cable industry should be reassured.

In addition, the European cable industry will increasingly be looked at when it comes to showing how exactly “convergence” can, in fact, create value. In my opinion, we can be the ones liberating this fuzzy concept from consultants and turning it into reality – maybe in new and surprising ways?

In order to do all this, we need to keep working as an industry on getting the right regulatory framework in place: one that truly supports the digital economy and breakthrough innovation through fair competition between infrastructures. In this regard, the further consolidation in our industry will continue to play an important role.

Are Europe’s regulators getting it right vis a vis promoting fair competition?

MC: In general the European regulatory framework and its implementation by European regulators have been heading in the right direction. It has enabled the much desired and fruitful infrastructure competition throughout Europe.

Cable with its vast investments in superior networks and innovative products has been an essential driver of this competition. Telco incumbents have had to find answers visa-vis the challenge by cable and, in particular, cable’s landmark high speed broadband offers. This has led to accelerated investments in incumbent telcos’ own networks which, in turn, has been very beneficial for Europe’s digital economy.

Regulators might want to keep in mind this recent success when thinking about regulating alternative infrastructures or shifting the regulatory paradigm towards symmetric regulation. This would only be in the interest of former telco incumbents and may endanger past and, more importantly, future investments in alternative infrastructures.

From an operational standpoint, what do you think will drive cable’s growth as we look at the state of the industry 2014?

MC: To be perfectly honest, even though you might not like this “boring” answer: more of the same.

As an industry we have been working tirelessly on improving our products, year after year, upgrading our value proposition. Developments such as Liberty’s Horizon box or our own endeavours of turning the customer premise equipment into Wi-Fi hotspots are such examples: We need to continuously prove to our customers how great it is to be a cable customer.

Last, but certainly not least, we will continue to work on our operations and flawless execution. In our call centres, for example, we have had very good success in ever improving customer experience, increasingly using customer care as a very successful sales channel and pushing down costs. We need to continue to do all three at the same time. These three goals are no opposites, they actually support each other.

You’re moving into a new role as CEO of Kabel Deutschland. Can you tell us a bit about your vision for the company and what your strategic priorities will be?

MC: First and foremost, our key priority is to deliver what we promised stand alone. We cannot afford to let go in terms of our continued sales success, driven by the most competitive products in the market, flawless operations and great customer experience. We have agreed with Vodafone that this is our first, second and third priority. We cannot have our daily stand alone business lapse because we get distracted by preparing for a later integration. Our competitors seem to bet on this happening. We better prove them wrong.

After having a profit and loss agreement in place, the remainder of our strategic focus will be of proving that the combination of a great mobile player and a great cable company can create additional value. First and foremost, we need to prove this to our customers. We need to be able to show each and every customer what‘s in it for him or her.

Why is cable such an attractive business model for investors?

MC: Cable is very resilient vis-a-vis changes in the economy and cable provides steady, predictable cash flows.

In addition to all that stability and predictability, cable provides tons of growth opportunities. Given our technology edge and the speed reserves we have, this is nowhere near the end.

Our goal as an industry should be to continue to deepen this attraction: nowhere can investors get a stable and huge oil-tanker and a flotilla of agile and aggressive speed boats, all at the same time.

Interview with Luis Lopes

Luis Lopes COO Zon Cable Congress BlogAhead of Cable Congress 2013 we speak to Luis Lopes, COO of Zon about cable priorities for 2013, Zon’s vision of broadband anywhere and more…

From your operational standpoint, what do you think will drive cable’s priorities as we look at the state of the industry in 2013? In my view some of the key priorities will be to (1) continue to drive innovation in particular in the TV experience area – cable has to have the uncontested most innovative and best tv experience; (2) Continue to push broadband speeds well ahead of ADSL and (3) continue improve efficiency to be able to continue improving the bottom line particularly in the context of a very difficult economic environment. I also believe that cable will continue to pursue market share growth in the SMEs leveraging on superior broadband products

Tell us a bit about the ZON’s vision of broadband anywhere and why WiFi is increasingly important to cable. We want our customers to continue to use ZON services even when they leave their homes or offices. Adding a mobile broadband offer was an important part – we did it through an MVNO deal several years ago – but we thought that was not enough so we have been developing a very extensive Wi-Fi network using dual Wi-Fi Routers that we install in our customer premises. If the customer enables the second Wi-Fi network he can use for free any other Wi-Fi “hotspot”. We have currently around 500.000 hotspots with a very impressive usage and customer satisfaction.

Can you tell us a bit about what the competitive landscape for the European cable industry looks like and how it has changed over the past few years? Cable became a very strong challenger to most European fixed incumbents and in many cases with significant competitive advantage. We have seen most players starting to launch multi-screen strategies and improving their core TV product experience bringing more innovation to the end consumer and in some markets fixed-mobile convergence become an important trend that will shape our competitive landscape.

What sorts of strategies have you noticed cable executives adopting to stay ahead, especially where innovation is concerned? In the last two years in particular we have seen a lot of innovation…

READ THE FULL INTERVIEW HERE

Luis Lopes will join Manuel Cubero, COO, Kabel Deutschland, Gunnar Evensen, CEO, GET, Paul Hendriks, CTO, Ziggo and Andrew Barron, COO, Virgin Media for the C-Suite Panel discussion, taking place at 16.15 on Day 2 of Cable Congress 2013. Click here for the latest agenda.

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