Posts tagged ‘manuel cubero cable congress’

Exclusive Interview with Manuel Cubero

MEET THE SPEAKER:
 
Exclusive Interview with Manuel Cubero  ahead of Cable Congress next month
 
2013 was a year of change in the industry, including Kabel Deutschland with the acquisition by Vodafone. Manuel, in the run up to his appearance on the Panel Session: Cable Challenges Across Europe on March 12 at Cable Congress, tells us how he sees the competitive European cable landscape evolving.
 

“If the acquisition of Kabel Deutschland by Vodafone proves only one point, it is this: you cannot do without fixed assets. The European cable industry should be reassured.”

As Manuel is moving into a new role as CEO of Kabel Deutschland, we ask about his vision for the company and strategic priorities. We also find out why cable is such an attractive business model for investors.

READ THE FULL INTERVIEW HERE

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Meet the speaker: Manuel Cubero of Kabel Deutschland Holding AG #cablecongress

Meet the speaker: Manuel Cubero of Kabel Deutschland Holding AG

Manuel CuberoDr. Manuel Cubero is member of the Management Board and Chief Operating Officer of Kabel Deutschland Holding AG, the operator of Germany’s largest cable network. He is responsible for the company’s Sales, Technical Operations, Customer Service, IT as well as for Content.

Manuel will be speaking at the Cable Congress 2014 event taking place in Amsterdam on 12-14 March 2014. For more information on how to register, please click here.

2013 was a year of change in the industry, including for Kabel Deutschland with the acquisition by Vodafone. Can you tell us a bit about how you see the competitive landscape for the European cable industry evolving?

Manuel Cubero: If the acquisition of Kabel Deutschland by Vodafone proves only one point, it is this: you cannot do without fixed assets. The European cable industry should be reassured.

In addition, the European cable industry will increasingly be looked at when it comes to showing how exactly “convergence” can, in fact, create value. In my opinion, we can be the ones liberating this fuzzy concept from consultants and turning it into reality – maybe in new and surprising ways?

In order to do all this, we need to keep working as an industry on getting the right regulatory framework in place: one that truly supports the digital economy and breakthrough innovation through fair competition between infrastructures. In this regard, the further consolidation in our industry will continue to play an important role.

Are Europe’s regulators getting it right vis a vis promoting fair competition?

MC: In general the European regulatory framework and its implementation by European regulators have been heading in the right direction. It has enabled the much desired and fruitful infrastructure competition throughout Europe.

Cable with its vast investments in superior networks and innovative products has been an essential driver of this competition. Telco incumbents have had to find answers visa-vis the challenge by cable and, in particular, cable’s landmark high speed broadband offers. This has led to accelerated investments in incumbent telcos’ own networks which, in turn, has been very beneficial for Europe’s digital economy.

Regulators might want to keep in mind this recent success when thinking about regulating alternative infrastructures or shifting the regulatory paradigm towards symmetric regulation. This would only be in the interest of former telco incumbents and may endanger past and, more importantly, future investments in alternative infrastructures.

From an operational standpoint, what do you think will drive cable’s growth as we look at the state of the industry 2014?

MC: To be perfectly honest, even though you might not like this “boring” answer: more of the same.

As an industry we have been working tirelessly on improving our products, year after year, upgrading our value proposition. Developments such as Liberty’s Horizon box or our own endeavours of turning the customer premise equipment into Wi-Fi hotspots are such examples: We need to continuously prove to our customers how great it is to be a cable customer.

Last, but certainly not least, we will continue to work on our operations and flawless execution. In our call centres, for example, we have had very good success in ever improving customer experience, increasingly using customer care as a very successful sales channel and pushing down costs. We need to continue to do all three at the same time. These three goals are no opposites, they actually support each other.

You’re moving into a new role as CEO of Kabel Deutschland. Can you tell us a bit about your vision for the company and what your strategic priorities will be?

MC: First and foremost, our key priority is to deliver what we promised stand alone. We cannot afford to let go in terms of our continued sales success, driven by the most competitive products in the market, flawless operations and great customer experience. We have agreed with Vodafone that this is our first, second and third priority. We cannot have our daily stand alone business lapse because we get distracted by preparing for a later integration. Our competitors seem to bet on this happening. We better prove them wrong.

After having a profit and loss agreement in place, the remainder of our strategic focus will be of proving that the combination of a great mobile player and a great cable company can create additional value. First and foremost, we need to prove this to our customers. We need to be able to show each and every customer what‘s in it for him or her.

Why is cable such an attractive business model for investors?

MC: Cable is very resilient vis-a-vis changes in the economy and cable provides steady, predictable cash flows.

In addition to all that stability and predictability, cable provides tons of growth opportunities. Given our technology edge and the speed reserves we have, this is nowhere near the end.

Our goal as an industry should be to continue to deepen this attraction: nowhere can investors get a stable and huge oil-tanker and a flotilla of agile and aggressive speed boats, all at the same time.

Speaker Interview with Manuel Cubero of Kabel Deutschland at Cable Congress 2013 in London

WATCH THE INTERVIEW

Video

Video: Cable Congress 2013 – Manuel Cubero, Kabel Deutschland

The blocking of its acquisition of Tele Columbus will enable Kabel Deutschland to bring forward investment plans, explains COO Manuel Cubero.

Cable Congress Sessions Highlight Market-Winning Strategies

NEWS RELEASE

Cable Congress Sessions Highlight Market-Winning Strategies

(London 7 March 2013) Continuing to consolidate, harnessing the power of mobile, up-selling fibre-rich telecoms services, and taking the cable experience out of the home are among the market-winning strategies that will position cable to capitalize as the industry takes on new competitors and increasingly moves towards content provided over the internet, said members of cable‟s C-suite and other industry experts on the second day of Cable Congress in London.

Andrew Barron, COO of Virgin Media, said, “Only the paranoid survive. Innovation, being close to our customers and finding any advantage over the competition is key. The next decade of cable is about mobile, B2B and extending the relationship with the customer beyond the home.” He added: “We are a very innovative industry and we should be proud of this.”

According to Guy Bisson of IHS Screen Digest, “Telecoms services are becoming core because of the way cable has positioned itself through bundling.” However, he noted that cable is now moving beyond the mobile quad play and toward bundling of Wi-Fi services in and outside the home. Bisson‟s research shows that there are 1.4m fewer cable homes than five years ago, but 17.7m more RGUs – that is because for every analogue customer lost, 13 new RGUs are added.

A recurring theme has been the need for operators to keep the customer at the forefront – innovating to deliver products they want and at a competitive cost. Discussions on the pan-European C-Suite panel showed that these customer strategies can differ market-by-market. Manuel Cubero, COO, Kabel Deutschland Holding AG highlighted the importance of fibre, network capacity and speed: “In Germany the customer wants to download as much as possible through their network. We are investing 26% of our revenues in CapEx every year and most of it is on fibre.” This contrasts to the UK market where consumers give preference to selecting the package that best suits their needs. Luis Lopes, COO of Portugal’s ZON, added: “We are trying to sell an experience not products,” an approach that helped his company grow revenues 3 percent in 2012 despite an economic downturn in Portugal.

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