TalkTalk – the forgotten man of the UK TV industry– has woken up. Even though it has operated a TV platform since its acquisition of Tiscali in 2007, it has been so quiet on the matter that some have questioned whether it has actually forgotten the service exists.
Of course, TalkTalk’s issue is not one of amnesia, but one of timing. It has now broken radio (or should that be TV?) silence and it appears to be in a generous mood. This morning it announced that it will offer YouView boxes for free to all Plus broadband customers that sign new contracts. It will also offer LoveFilm for 12 months, again, free of charge to Plus customers, and it has struck a wholesale deal with Sky for its branded channels.