Interview with Leandro Boschelle, Director of Strategy and Business Development at Cablecom, an affiliate of UPC and owned by Liberty Global
Clearly I see two major developments: an increased proliferation in the number of video-capable devices in general, all connected wirelessly and highly used within the home environment; and TV sets gaining more IP capabilities and accordingly more integrated applications.
By integration I mean primarily the ability to turn the TV into a display of all types of video content, ranging from traditional linear TV to Web-originated video streams and applications.
What impact is the move to IP cable having on your business?
The impact is an increased focus from the product development teams on converged services. Convergence in the sense of consuming content and applications everywhere and seamlessly across devices, from TV to iPads, iPhones and other more.
Does the move to IP cable place an operator on an equal technological footing as, for example, an IPTV rival?
I would go so far as to say that we are about to leapfrog our IPTV competition. The investments most cable operators are making in upgrading networks to DOCSIS 3.0 will provide them with a competitive advantage over the next five years. Cable is best placed to offer customers the necessary network capacity to use converged services in conjunction with HD video quality ubiquitously in the footprint. Here in Switzerland, our broadband connections start where DSL ends in terms of speed. Fibre-to-the Home penetration is still too low to be commercially significant for our rivals.