Posts tagged ‘innovation’

Speaker Interview: Samir Parikh Director, Product Management Gainspeed #CableCongress

Samir parik

Samir Parikh has more than 15 years of product management and engineering experience in the networking and telecommunications industry.

Meet Samir Parikh at Cable Congress 2015, 11-13 March, The SQUARE, Brussels. 

  1. Tell us more about how you work with content providers and the cable tech community.

Gainspeed’s Virtual CCAP solution re-imagines the cable access network, delivering a myriad of benefits to cable operators including the ability to rapidly respond to changing market needs, satisfy exploding capacity requirements, quickly deploy new services, and cost-effectively migrate their HFC networks to a software-driven, all-IP architecture.

We work closely with the cable tech community, including standards bodies, other technology companies, and cable operators themselves to ensure our solution effectively addresses the challenges they are facing.

  1. What are the technology trends driving the sector and your business forward?

There has been a radical shift in how consumers access video entertainment. Streaming Over-the-Top video content such as Netflix and Amazon Instant Video, as well as IP video from satellite and cable operators, has created a seemingly insatiable demand for bandwidth. There are also bandwidth demands from cloud computing, gaming and other high speed data applications. The existing cable infrastructure is at a breaking point. Cable operators are working aggressively to add capacity to the network to support this demand, but the technologies available cannot keep up.

  1. You were voted most innovative at CableLabs’ Summer Conference Innovation Showcase last July. What innovative products is Gainspeed working on now?

We remain highly focused on building the industry’s first and only complete Virtual CCAP solution. Our solution already enables operators to dynamically and automatically allocate bandwidth, leveraging our Full Spectrum DOCSIS capabilities, and deliver legacy QAM video over digital 10 Gigabit Ethernet. We continue to enhance the system, bringing additional SDN- and NFV-enabled capabilities and services to the cable network.

  1. How are innovations in the cable industry impacting on Gainspeed’s investment decisions?

Cable industry innovations actually align very well with our product investments.

Cable operators are looking for new and exciting ways to engage and interact with their consumer base, and opportunities to broaden offerings and increase service velocity with their business customers. Additionally, the tremendous growth in bandwidth demand has operators seeking better ways to boost network capacity while lowering cost.  Finally, cable operators are trying to “go green” for both environmental and economic reasons.

Gainspeed’s Virtual CCAP enables operators to address all of these objectives by building a highly scalable network, capable of dynamically allocating bandwidth and delivering virtual cloud-based services, at a fraction of the CAPEX and OPEX (space, power and cooling) of competitive solutions.

  1. What does Gainspeed do better than its competition from a marketing and engagement point of view?

It is imperative that we focus our technology and innovation on addressing real problems that cable operators are facing today, and will face in the years to come. To achieve that, we maintain an active dialog with our prospects and customers, and have built technical and business advisory boards comprising industry luminaries to ensure we stay on track and true to our mission.

  1. What strategies does cable need in order to effectively compete for consumer attention in a hyper-connected world?

Consumers want a new consumption and delivery model for content. They want to be able to very specifically choose content they are interested in, not be sold a pre-packaged bundle with 100s of channels they don’t care about. And they want a seamless experience for online and offline content access across any device, anywhere, as well as the ability to interact with the content and others via social networks and platforms to come.

Cable needs to provide the consumers with the flexibility they are looking for, otherwise they are just enabling their competition. A software-driven, All-IP architecture and virtualized network services are key technological innovations that will help cable operators stay competitive.

Meet Samir Parikh at Cable Congress 2015, 11-13 March, The SQUARE, Brussels. 

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Meet the speaker: Severina Pascu, UPC Romania and Hungary #CableCongress

Pascu, Severian

Severina Pascu, CEO, UPC Romania and Hungary Meet Severina Pascu at Cable Congress 2015

Emerging consumer trends

Severina Pascu, UPC Romania and Hungary’s CEO talks innovation and customer experience

Severina Pascu has been the CEO of UPC Romania and Hungary since August 2013.  A graduate of the Romanian Academy for Economic Studies and an ACCA graduate, Severina Pascu is one of the most important Romanian executives, with an extensive experience in finance and business operations.

Meet Severina Pascu at Cable Congress 2015 – Register now

1. What do you think will drive cable’s priorities for marketing as we look at the state of the industry in 2015?

I expect to see a turnaround towards building sustainable brands that consumers want to partner with. The focus is now on multiple screen experience. Switching from linear to non-linear viewing and addressing the increased need for connectivity. On the marketers’ agenda we should definitely find customer led innovation (with cloud based solutions, SVOD and all around connectivity).

Another important topic is related to priorities: opportunities on topline, secure content to enable market differentiation. We need to deliver our products in a much simpler and easy to understand way for consumers, under a strong brand proposition, build on loyalty – that will translate into more value for all parties – customers, companies and industry as a whole.

We will see cable companies strengthening position on the mobile space, trying to offer complete proposition to the consumers in the home and outside the home.

2. What are the big emerging consumer trends?

As in all industries, the consumer expects full control and this translates into expectations to have access to own relevant and customised content and stay connected all the time. With the even increasing penetration of smart mobile devices it is almost imperative for service providers to enable SSE consumption (TV everywhere) and personalised content access/consumption (SVOD, Catch-up TV).

The future is around personalised and digitalised lifestyle. Studies show that smartphones become top on the indispensable list and this is yet another reflection of our need for connectivity.

3. What are your biggest priorities for customer experience at UPC?

We strive to have customers that LOVE our brand. The journey starts with providing exceptional product experience, and at UPC we make sure that our products respond to the needs of our customers. We need to have best in class customer interactivity, both online and offline. So it is more and more about the consumer staying in a partnership with a brand they love. This is our destination.

4. Where are you innovating most on products?

We are in a fortunate position to have a robust and reliable network which we have built over years, and this enabled us to easily deliver innovative products, whether we speak about entertainment (Horizon products) or connectivity leading in our markets with reliable and strong internet connection. We incorporate innovation in all new products, so that we live by our ‘we constantly innovate’ value.

5. In your view, is the way you tackle customer experience in the Romanian and Hungarian markets unique? How would you describe the typical UPC customer in CEE?

It is unique. I think we have a unique opportunity to build value focusing on customer experience. It is about personalised communications, need based products and services and closing the loop on interactions we have with the customers. Care is increasingly important. Choosing the right content to be offered to consumers is also important. For that, we need to understand better than ever not only the NOW factor but also the biggest trends, as geographical location becomes less important.

6. What does UPC do better than its competition from a marketing and engagement standpoint?

We constantly innovate. We make sure that we lead in product innovation constantly bringing innovative products on the market, from digital TV Horizon, HD launch, apps, Fiber Power speed internet. In a very challenging region, we build a brand for the future. With a competition focused on price, we need to be providers of value for our consumers.

We count going forward on us through our people being able to build strong relationships with our customers. We have built a company culture that helps us deliver that and we know our success lays on the ambition of our people to be the best. Both Romania and Hungary had a turnaround moment that was only possible with our people.

7. What strategies does cable need in order to effectively compete for consumer attention in a hyper-connected world?

Continue to innovate and drive customer behaviour change with our products. Hyper connection is a must for our relationship with our consumers.

Meet Severina Pascu at Cable Congress 2015 – Register now

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