Cable Europe welcomes the European Commission’s interest on “Connected TV”
Connected TV is already a reality for many consumers using cable television and other platforms. With modern television sets and other devices now becoming increasingly connected to the internet, more offers are made available to consumers. This drives innovation and viewers’ habits and expectations are changing at a rapid pace as they consume content in an increasing number of ways.
More choice for consumers means that power is shifting from distribution platforms to content owners. Preserving competition between platforms and across distribution and content services is critical to the future of Connected TV services. In this context, a key aspect will be to ensure that platform providers will be able to continue negotiating content rights as appropriate.
Furthermore, it is vital that Connected TV is not reduced to one technology or standard. There are many technologies at play to create a reliable and user friendly platform for end users. Cable operators always make strategic financial and technology decisions when investing in advanced TV platforms. These investments are made in order to provide end users with the best consumer experience allowing Cable operators to compete in this changing environment.