The Net Effect:
Evolving Landscapes on What We Used to Call Television Encouraging Investors
Cable is the new cinema. Or so AMC’s CEO Josh Sapan says in this issue of Cable News when talking about TV’s second golden age which many attribute to long-arc shows that define modern TV today. But Sapan calling cable TV the new cinema is more than just pithy CEO talk. It is shorthand for an evolution in how people watch television and connect to the internet.
TV: Hey, We’re Trending!
Consumers are also using a second connected device when watching the long-burning plots that have come to define the television landscape of today. A recent study by Ericsson ConsumerLab tells us that 75% of people multi-task by using mobile devices while watching TV. It’s not hard to guess why Twitter is testing “TV trending”, has teamed up with Neilsen for Nielsen Twitter TV rating and even acquired a social TV analytics firm earlier in the year. It’s easy to make stats sing the right tune but at the same time, it’s impossible to not spot the trend when considering that the number of connected TVs in Europe has exploded by over 120% in the last year according to IHS (see the back page for more detail).
Are you experienced?
Cable industry leaders like to refer to the melded TV/internet offering as an “experience” given the reworking of what was once a mono-directional broadcast into a viewer’s home that has now evolved with the consumer at the centre. Holding the remote control these days means holding a lot more power than even just ten years ago – the viewer can decide when and on which device they want to watch whatever they want. TVs are smarter and they have to be given the increased sophistication of the cable consumer.