Posts tagged ‘cable congress ono’

ONO plans to add functionality & test new marketing models for TiVo #CC2013

Manuel Sequeira ONO Cable CongressSpanish cable operator ONO plans to add new functionality to its TiVo platform and test new ways of marketing the DVR version of the service, according to director of technology Manuel Sequeira.

Interviewed by DTVE ahead of Cable Congress, ONO’s Sequeira said the operator is pleased with the progress of the TiVo service so far. ONO implemented software upgrades to the service in July and November last year and is in the process of adding new functionality to the platform. “We are in the process of bringing new features and functionality to the box. We are quite happy about the way it’s going. For the future it’s about continuing to evolve the platform, but there will be no big changes. It’s a very good product for top-tier customers,” said Sequeira.

ONO is offering two version of the platform – a DVR version and a zapper (which is basically the same box with the DVR functionality disabled). The operator is considering introducing pilot schemes whereby potential customers will be given a free trial of a DVR box and then downgraded to a zapper if they decide they don’t want to sign up to the full service. At the moment this is still very much at the trial stage, says Sequeira.

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