Posts tagged ‘Andrew Barron Virgin Media’

Video: Cable Congress 2013 – Andrew Barron, Virgin Media #CC2013

Andrew Barron, COO of Virgin Media talks about consolidation and regulation, and mobile convergence in the UK market at Cable Congress 2013.

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Cable Congress Sessions Highlight Market-Winning Strategies

NEWS RELEASE

Cable Congress Sessions Highlight Market-Winning Strategies

(London 7 March 2013) Continuing to consolidate, harnessing the power of mobile, up-selling fibre-rich telecoms services, and taking the cable experience out of the home are among the market-winning strategies that will position cable to capitalize as the industry takes on new competitors and increasingly moves towards content provided over the internet, said members of cable‟s C-suite and other industry experts on the second day of Cable Congress in London.

Andrew Barron, COO of Virgin Media, said, “Only the paranoid survive. Innovation, being close to our customers and finding any advantage over the competition is key. The next decade of cable is about mobile, B2B and extending the relationship with the customer beyond the home.” He added: “We are a very innovative industry and we should be proud of this.”

According to Guy Bisson of IHS Screen Digest, “Telecoms services are becoming core because of the way cable has positioned itself through bundling.” However, he noted that cable is now moving beyond the mobile quad play and toward bundling of Wi-Fi services in and outside the home. Bisson‟s research shows that there are 1.4m fewer cable homes than five years ago, but 17.7m more RGUs – that is because for every analogue customer lost, 13 new RGUs are added.

A recurring theme has been the need for operators to keep the customer at the forefront – innovating to deliver products they want and at a competitive cost. Discussions on the pan-European C-Suite panel showed that these customer strategies can differ market-by-market. Manuel Cubero, COO, Kabel Deutschland Holding AG highlighted the importance of fibre, network capacity and speed: “In Germany the customer wants to download as much as possible through their network. We are investing 26% of our revenues in CapEx every year and most of it is on fibre.” This contrasts to the UK market where consumers give preference to selecting the package that best suits their needs. Luis Lopes, COO of Portugal’s ZON, added: “We are trying to sell an experience not products,” an approach that helped his company grow revenues 3 percent in 2012 despite an economic downturn in Portugal.

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Interview with Luis Lopes

Luis Lopes COO Zon Cable Congress BlogAhead of Cable Congress 2013 we speak to Luis Lopes, COO of Zon about cable priorities for 2013, Zon’s vision of broadband anywhere and more…

From your operational standpoint, what do you think will drive cable’s priorities as we look at the state of the industry in 2013? In my view some of the key priorities will be to (1) continue to drive innovation in particular in the TV experience area – cable has to have the uncontested most innovative and best tv experience; (2) Continue to push broadband speeds well ahead of ADSL and (3) continue improve efficiency to be able to continue improving the bottom line particularly in the context of a very difficult economic environment. I also believe that cable will continue to pursue market share growth in the SMEs leveraging on superior broadband products

Tell us a bit about the ZON’s vision of broadband anywhere and why WiFi is increasingly important to cable. We want our customers to continue to use ZON services even when they leave their homes or offices. Adding a mobile broadband offer was an important part – we did it through an MVNO deal several years ago – but we thought that was not enough so we have been developing a very extensive Wi-Fi network using dual Wi-Fi Routers that we install in our customer premises. If the customer enables the second Wi-Fi network he can use for free any other Wi-Fi “hotspot”. We have currently around 500.000 hotspots with a very impressive usage and customer satisfaction.

Can you tell us a bit about what the competitive landscape for the European cable industry looks like and how it has changed over the past few years? Cable became a very strong challenger to most European fixed incumbents and in many cases with significant competitive advantage. We have seen most players starting to launch multi-screen strategies and improving their core TV product experience bringing more innovation to the end consumer and in some markets fixed-mobile convergence become an important trend that will shape our competitive landscape.

What sorts of strategies have you noticed cable executives adopting to stay ahead, especially where innovation is concerned? In the last two years in particular we have seen a lot of innovation…

READ THE FULL INTERVIEW HERE

Luis Lopes will join Manuel Cubero, COO, Kabel Deutschland, Gunnar Evensen, CEO, GET, Paul Hendriks, CTO, Ziggo and Andrew Barron, COO, Virgin Media for the C-Suite Panel discussion, taking place at 16.15 on Day 2 of Cable Congress 2013. Click here for the latest agenda.

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