Posts tagged ‘Amárach Research’

“Developing Ireland’s Digital Economy is a priority for jobs growth” – An Taoiseach

DUBLIN 8.45 AM – 21ST February, 2013 – “Digital technology developments have the power to contribute strongly to economic recovery and new employment opportunities for Ireland,” said An Taoiseach, Enda Kenny T.D., addressing a UPC Ireland discussion forum on Jobs, The Economy and Ireland’s Digital Future.

Hosted by UPC Ireland CEO, Dana Strong, this morning’s discussion forum follows from the recent independent report commissioned by UPC on Ireland’s Digital Future, researched and written by Gerard O’Neill, Chairman of Amárach Research.

An Taoiseach, Enda Kenny T.D. said:
“The digital economy has a major role to play in our country’s economic recovery, with Ireland on its way to becoming the digital capital of Europe.   We welcome the arrival of global digital brands into Ireland and the contribution they make to our economy and society.  The ongoing challenge for Government is to prevent a two-tier digital economy from developing and to ensure that Irish small and medium sized businesses are encouraged to embrace the opportunities new digital technologies can offer.

“I want to see all Irish businesses live up to their potential and have the ability to compete globally.  For the Government’s part, we will work to create a supportive and flexible enterprise environment so that Ireland’s digital economy can continue to go from strength to strength.”

The UPC Report on Ireland’s Digital Future projects a doubling in the Irish internet economy to €11.3 billion annually by 2016 if current trends are maintained.   This will be underpinned by 2.6m Irish online shoppers spending €5.7 Bn (7% of all consumer spending) in 2016, compared to €3.7 Bn in 2012.

While the internet economy currently accounts for roughly 3% of Irish GDP, this is set to double to 6% over the next three years.

Using the Booz & Company Digitisation Index, the report estimates that this can translate into employment of 18,000 or more if Irish society and industry can keep pace with the digitisation levels of our EU neighbours and particularly our UK and Scandinavian counterparts.

UPC Ireland CEO, Dana Strong said:
“The prize from greater digital uptake will be obtained for Ireland if we can use Irish based innovation, entrepreneurship and productivity to create enhanced revenues and jobs for industry and particularly for small and medium businesses with export potential”.


Amárach Report on Ireland’s Digital Future by UPC


Seize the Future
Ireland is in the middle of a revolution – a digital revolution. For all the economic difficulties and challenges we have faced in recent years, the story of digital technology in Ireland is a story of success.

Comparisons with other countries show that Ireland is on par or even ahead of OECD and EU nations when it comes to several key measures of digital adoption.

Ireland’s future progress towards the digital future will help us solve some of the economic problems we now face. Improving access to higher broadband speeds in households and businesses opens up new opportunities for citizens, consumers, employers and employees. By seizing the digital future, Ireland can secure a higher standard of living through faster economic growth, as well as tackling the scourges of unemployment and emigration through the creation of new jobs, new services and new businesses.

The Size of the Prize
If Ireland simply follows the trend in other countries at a similarly advanced stage of digitisation, then the Internet’s contribution to our economy will grow from about 3% of GDP at present to 6% by 2016.

That’s an increase in the value of Ireland’s digital economy from under €5 billion this year to over €11 billion in 2016, creating new jobs and new businesses along the way.

As for jobs potential, raising the level of digitisation in Ireland to that of our nearest neighbour, the UK, would reduce the numbers unemployed in Ireland by nearly 18,000; with even bigger reductions possible if the level rose to that of the leading Scandinavian countries.

The Surveys
UPC commissioned Amárach Research to carry out two, parallel surveys in August 2012: the first was an online survey comprising 1,000 adults aged 16 and over, representative of Ireland’s population; and the second comprised a telephone and web survey of 201 IT decision-makers in Irish SMEs and larger corporations, with quotas to ensure a cross-section of companies by size. The surveys were carried out on an entire market wide basis and included customers of all telecommunications providers.

Life Online
Already, 8 in 10 adults use the Internet in Ireland, up from fewer than 5 in 10 in 2007. Indeed, broadband take-up in Ireland matches the EU average at two thirds of homes. The Internet is now a vital part of our everyday lives, and shapes how we work, relax, learn and shop. Internet users spend 156 minutes (2.6 hours) online on a typical weekday, rising higher at the weekend. On average there are two or more people using broadband in every home, with two or more devices connected at the same time – as smartphones become more common, more people and devices will be connected. Shopping and social networks are the most popular online activities, while a third of adults already use the Internet at home for work purposes. 6 in 10 workers are expected to work from home some or all of the time by 2016.

The Irish are digital optimists, and look forward to a host of new services that will enable them to study, shop, work and share from the comfort of their home in future. Indeed, half of all adults would be interested in running their own business from home at some stage, facilitated by digital technologies.


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