Samir Parikh has more than 15 years of product management and engineering experience in the networking and telecommunications industry.
Tell us more about how you work with content providers and the cable tech community.
Gainspeed’s Virtual CCAP solution re-imagines the cable access network, delivering a myriad of benefits to cable operators including the ability to rapidly respond to changing market needs, satisfy exploding capacity requirements, quickly deploy new services, and cost-effectively migrate their HFC networks to a software-driven, all-IP architecture.
We work closely with the cable tech community, including standards bodies, other technology companies, and cable operators themselves to ensure our solution effectively addresses the challenges they are facing.
What are the technology trends driving the sector and your business forward?
There has been a radical shift in how consumers access video entertainment. Streaming Over-the-Top video content such as Netflix and Amazon Instant Video, as well as IP video from satellite and cable operators, has created a seemingly insatiable demand for bandwidth. There are also bandwidth demands from cloud computing, gaming and other high speed data applications. The existing cable infrastructure is at a breaking point. Cable operators are working aggressively to add capacity to the network to support this demand, but the technologies available cannot keep up.
You were voted most innovative at CableLabs’ Summer Conference Innovation Showcase last July. What innovative products is Gainspeed working on now?
We remain highly focused on building the industry’s first and only complete Virtual CCAP solution. Our solution already enables operators to dynamically and automatically allocate bandwidth, leveraging our Full Spectrum DOCSIS capabilities, and deliver legacy QAM video over digital 10 Gigabit Ethernet. We continue to enhance the system, bringing additional SDN- and NFV-enabled capabilities and services to the cable network.
How are innovations in the cable industry impacting on Gainspeed’s investment decisions?
Cable industry innovations actually align very well with our product investments.
Cable operators are looking for new and exciting ways to engage and interact with their consumer base, and opportunities to broaden offerings and increase service velocity with their business customers. Additionally, the tremendous growth in bandwidth demand has operators seeking better ways to boost network capacity while lowering cost. Finally, cable operators are trying to “go green” for both environmental and economic reasons.
Gainspeed’s Virtual CCAP enables operators to address all of these objectives by building a highly scalable network, capable of dynamically allocating bandwidth and delivering virtual cloud-based services, at a fraction of the CAPEX and OPEX (space, power and cooling) of competitive solutions.
What does Gainspeed do better than its competition from a marketing and engagement point of view?
It is imperative that we focus our technology and innovation on addressing real problems that cable operators are facing today, and will face in the years to come. To achieve that, we maintain an active dialog with our prospects and customers, and have built technical and business advisory boards comprising industry luminaries to ensure we stay on track and true to our mission.
What strategies does cable need in order to effectively compete for consumer attention in a hyper-connected world?
Consumers want a new consumption and delivery model for content. They want to be able to very specifically choose content they are interested in, not be sold a pre-packaged bundle with 100s of channels they don’t care about. And they want a seamless experience for online and offline content access across any device, anywhere, as well as the ability to interact with the content and others via social networks and platforms to come.
Cable needs to provide the consumers with the flexibility they are looking for, otherwise they are just enabling their competition. A software-driven, All-IP architecture and virtualized network services are key technological innovations that will help cable operators stay competitive.