From your operational standpoint, what do you think will drive cable’s priorities as we look at the state of the industry in 2013? In my view some of the key priorities will be to (1) continue to drive innovation in particular in the TV experience area – cable has to have the uncontested most innovative and best tv experience; (2) Continue to push broadband speeds well ahead of ADSL and (3) continue improve efficiency to be able to continue improving the bottom line particularly in the context of a very difficult economic environment. I also believe that cable will continue to pursue market share growth in the SMEs leveraging on superior broadband products
Tell us a bit about the ZON’s vision of broadband anywhere and why WiFi is increasingly important to cable. We want our customers to continue to use ZON services even when they leave their homes or offices. Adding a mobile broadband offer was an important part – we did it through an MVNO deal several years ago – but we thought that was not enough so we have been developing a very extensive Wi-Fi network using dual Wi-Fi Routers that we install in our customer premises. If the customer enables the second Wi-Fi network he can use for free any other Wi-Fi “hotspot”. We have currently around 500.000 hotspots with a very impressive usage and customer satisfaction.
Can you tell us a bit about what the competitive landscape for the European cable industry looks like and how it has changed over the past few years? Cable became a very strong challenger to most European fixed incumbents and in many cases with significant competitive advantage. We have seen most players starting to launch multi-screen strategies and improving their core TV product experience bringing more innovation to the end consumer and in some markets fixed-mobile convergence become an important trend that will shape our competitive landscape.
What sorts of strategies have you noticed cable executives adopting to stay ahead, especially where innovation is concerned? In the last two years in particular we have seen a lot of innovation…
Luis Lopes will join Manuel Cubero, COO, Kabel Deutschland, Gunnar Evensen, CEO, GET, Paul Hendriks, CTO, Ziggo and Andrew Barron, COO, Virgin Media for the C-Suite Panel discussion, taking place at 16.15 on Day 2 of Cable Congress 2013. Click here for the latest agenda.