How is the international expansion effort going and what is driving it?
Really well. We are relatively new to the international scene, having launched our first network outside the US in 2009. We have taken advantage of our brand-building foundation to develop our home-grown channels Food Network and Fine Living in over 90 and 60 countries, respectively. Food Network has become the number one lifestyle channel in the UK, which is an incredible achievement in just three years. We have expanded our international portfolio through a healthy program licensing business, which allows us to extend our reach with program sales to platforms beyond our own. We have also been active over the past few years through our international investments and partnerships, such as our stake in UKTV and acquisition of Travel Channel International. We are continually searching for new opportunities – whether channel launches, acquisitions, or partnerships.
Why is the cable industry important to Scripps?
We are a cable business at our heart, so the cable industry is critical for us, both from a standpoint of distribution and for sustaining our ecosystem that allows us to produce high-quality content for all platforms and tastes. We know and expect that the cable industry is evolving, and we are evolving our business alongside it as consumers’ interests change and as technology advances.
Content lies at the heart of cable’s business. How has Scripps evolved in its relationship with the cable industry and particular the advent of all things online?
Our content is suited for every platform and lifestyle. Our steadfast hold on our categories – food, travel, home, and lifestyle – appeal to everyone, no matter what your economic or social style. I like to think of our content as engaging, entertaining, educational and inspirational. From the visceral experiences of cooking and travel (tasting it, feeling it and connecting with it via programming) to discovery (a traveller finding something unexpected at a familiar destination or revealing new tastes, recipes and home design), we allow viewers a trusted option, whatever their mood. We are proud of our original content offerings – long-form for traditional television viewing, short-form entertainment for travellers on the go, and how-to clips for our consumers who want to learn and try new things.
On Day 2 at 14.15 Jonathan will be joining Kyle Young, Senior Partner, Tiny Horse, Dennis Hodges, Founder and CEO, New Perspective Ltd and Todd Brown, Chief Revenue Officer, Yap TV for the panel discussion dedicated to Social TV.