Broadband on Demand: Cable’s 2020 Vision

High-quality network infrastructure and broad coverage are regarded as fundamental preconditions for a prospering and growing Europe. To support Europe´s way towards a modern information and knowledge society, the European Commission (EC) consistently drives the development of the broadband market. With the “Digital Agenda for Europe” (referred to as the Digital Agenda), it has now set new ambitious key targets for future broadband development: improved broadband availability and ultra high speed levels, a single digital market, and digital inclusion.

Cable operators provide European citizens with very high speed access to the digital space. Having originally been established to broadcast TV signals, cable operators made substantial investments in modernising their networks to introduce internet capability. At the end of 2010 about 24m households across Europe subscribed to broadband cable internet. A total of 112m households are in the technical footprint of European cable operators and can opt to subscribe to the TV, broadband and telephony packages offered by cable operators.

The European cable industry´s contribution to the Digital Agenda`s argets is outstanding in a whole range of critical areas:

  • Broadband coverage: cable brings ultra high speed to 50% of EU households
  • Ultra high speed: 100 Mbps and more will be the cable standard
  • Broadband penetration: cable operators spur the broadband penetration
  • Affordability: low cost of cable broadband access supports uptake
  • Electronic Commerce: cable supports entrepreneurship
  • Digital Inclusion: cable operators take social responsibility
  • European and national policy-makers should support the cable industry in reshaping the broadband market and bringing very high speed broadband to both households and enterprises. Six policy areas are especially important for the future development of the European cable industry
  • Supporting cable as a leading Next Generation Access (NGA) network
  • Continued support of infrastructure-based competition
  • State aid: careful use of public funds
  • Moving towards a balanced net neutrality approach
  • Supporting cable in its role as key contender to telecom incumbents
  • Data protection: trust as fuel for the Digital Agenda

Download the full report here

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