The impact of the Internet has been so great that it’s hard not to blame some industries for feeling apprehensive about its onward march into our lives and businesses.
It is heartening then that the results of our 2012 Future of TV survey appear to paint a fairly optimistic picture about the outlook for the TV industry as it stands on the cusp of major change. A clear majority of the TV, telecoms and Internet executives who answered the survey predicted that overall subscription and advertising revenues would increase over the next five years or at least stay the same (see fig. 1).
Six out of 10 expect TV revenues to grow
Fig. 1: How do you think overall TV revenues will change over the next five years?
It soon becomes clear, however, that many in the industry believe that some players will fare better than others. Less than half of all respondents thought that IP-delivered video would have a positive impact on traditional TV businesses in the years up to 2017.
Dig a little deeper and you find the least amount of optimism for those most traditional of TV firms – the operators and broadcasters (see fig. 2). Relative new entrants to the TV world – the Apples, the Googles – scored the highest.
Greatest pessimism reserved for TV’s old guard
Fig.2: As consumer adoption of IP-delivered video grows, what will its impact be on the following groups of companies in the next five years?
Respectfully, we at Informa Telecoms & Media disagree. It’s easy to see why types of company built on old business models might be threatened by new Internet players, but there’s no reason why any individual firm can’t use the same technology to its advantage.
The Internet will undoubtedly change every segment of the TV market from content and services to networks and devices. But the future of TV will lie in the hands of those who can change their thinking to master the business of next-generation TV, and not just the technology.
Rob Gallagher, Head of Broadband & TV Research, Informa Telecoms & Media
This article has been taken from Informa Telecoms & Media’s Intelligence Centre, for more information please